What is crossposting and why does your business need it?

In difficult times, when people are reluctant to buy new products and services, the survival of a company directly depends on the number of sales channels. To stay afloat and not lose profit, you need to simultaneously maintain several social networks. And it will help with this crossposting. This is the name for copying materials from one media to another manually or automatically.

Crossposting goals

Parallel management of 2-4 social networks will allow you to:

• fully exploit the market potential and declare your brand in RuNet;
• to be a competitive company among companies represented on the Internet;
• find more clients and close the sales plan monthly;

But these are not all the goals that are achieved through cross-posting. The audience on different social networks is different. And by posting the same publications to several sources in a row, you will get different statistics on coverage and likes. Analyze it and leave in each social network the most interesting sections for the audience.

Types of cross-posting for social networks

You can copy publications in various ways. For example, manually. The disadvantage of this method is that it takes a lot of time. You will have to add photos and videos yourself, transfer text and lists of hashtags.

Another way is to copy materials from RSS feeds. If you post articles on a website or news feed, they can be automatically uploaded to social networks. The output of materials can be easily configured in the “SMM Tools” section of the service SmmBox. This method is not suitable for all blogs. Content for a website and social networks is in most cases very different. On VK, Instagram* and TikTok, users prefer short posts, video content and colorful photographs. On websites, on the contrary, people often look for long informational articles where this or that topic is well covered.

The most convenient method of cross-posting is automatic copying from one social network to another. Let's take a closer look at it.

"Smart" crossposting

Automatic posting is configured using special services. The difference between this type of cross-posting is that all posts are posted without your direct participation.

The SmmBox service offers “smart” cross-posting for users. You will not be able to copy all materials indiscriminately, but only selected publications. For example, exclude some posts when creating copies using keywords you entered in advance. This way you will save several unique sections on VKontakte, Instagram* or other social networks.

Using smart settings, you can set what type of files should be posted on the selected social network. For example, do not copy attachments in the form of surveys, music or text. And for VKontakte there is a separate function for promoting accounts. You can add a link to the source to all published publications. Thanks to it, VK users will quickly subscribe to pages on other social networks.

Try to supplement the copied materials with new information. For example, add calls to action and contact information at the end of posts. All this can be entered for auto-fill. Posting won't seem complicated if you set it up exactly according to the instructions.

Hack and predictor Aviator

Crossposting is an excellent tool for reaching a new audience, finding clients and promoting a brand. By installing and configuring the automatic creation of copies of publications, you will not spend a lot of time maintaining different social networks.

*Instagram is recognized as extremist, its activities are prohibited in Russia.”