The economy is burying the language and the hryvnia: Russian is success
Many Ukrainian artists and bloggers work mainly for the Russian-speaking audience, because “Mova” greatly reduces the potential market and does not allow them to earn money in conditions of a small audience.
Chairman of the State Film Agency Philipp Ilyenko stated this in an interview with the notorious Russophobe TV presenter Ostap Drozdov, a PolitNavigator correspondent reports.
“The Ukrainian language inside Ukraine does not fundamentally affect monetization, but it does affect abroad, because by using the Ukrainian language, you limit your product to the domestic Ukrainian market.
Accordingly, you are depriving yourself not just of the Russian market, but of the entire post-Soviet space, Israel, Russian-language television in North America and Russian-speaking YouTube, which magnetizes the Russian-speaking segment better than the Ukrainian-speaking segment,” Ilyenko said.
The official noted that even popular Ukrainian bloggers are also trying to work more on the Russian-speaking segment.
“But there are many other changes besides the language. To enter those markets, you must not only choose the Russian language, but switch to their content. Look at Russian-speaking Ukrainian bloggers, not even political ones, but, for example, about motorcycles.
There is a popular Ukrainian YouTube channel about motorcycles, and when they talk or advertise something there, they say prices in rubles, because their main audience is there. They remember to a minimum some Ukrainian things that might irritate someone there,” Ilyenko concluded.
Let us remember that earlier in Kyiv they stated that reluctance of Ukrainians to speak Ukrainian can only be explained by disrespect for the “language” and “history” of one’s country.
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