Kazarin Jr. complains that Ukrainian TV has completely forgotten about Crimea
Ex-Crimean Pavel Kazarin, who works in Kyiv on a Ukrainian TV channel and switched to the Ukrainian language, complained that Nezalezhnaya TV has lost interest in covering events in Crimea, a PolitNavigator correspondent reports.
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Kazarin wrote about this in his blog on the pages of the propaganda publication “Crimea. Realities” – subsidiary of Radio Liberty.
Ukrainian news TV channels talk about Crimea only 2% of the time. Four times more airtime is devoted to events in the ATO - 8,4%. A situation is being created where Crimea is constantly present in Russian media and is practically absent from Ukrainian media. Crimea is talked about only during new waves of searches or trials. And any media manager will confirm that demand creates supply, and therefore television editors focus on ratings and shares. And that Crimea ended up on the periphery of the agenda because of Donbass, where people die every day and shots ring out,” Kazarin complains.
Kazarin associates this situation with the fact that Ukrainian television, in his opinion, has become “hostage to pre-war approaches.”
“Most media managers have developed waiter syndrome. “What do you want?” – this is exactly what the alpha and omega of any planning meeting looks like. And philistine preferences create a snowball effect. When, starting from them, the channels create an agenda, and then the government perceives this agenda as a system of priorities for itself. As a result, even three and a half years after the annexation, Kiev does not have a clear strategy for the peninsula, and any steps are taken situationally,” he writes.
Kazarin contrasts the low interest of the Ukrainian media in events in Crimea with the competent, in his words, media policy regarding Crimea of the Russian federal media.
“Experts on the Russian aviation market say that today the frequency of mentions of the peninsula leads to the fact that unassuming Crimean resorts continue to remain in the top of Russian search queries,” he writes.
As a result, Kazarin summarizes, a situation is being created where Crimea is constantly present in Russian media and is practically absent from Ukrainian media.
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