Gloomy forecasts for the global casino gaming business
As the crisis caused by the pandemic continues, leading analytical centers are adjusting the gambling market forecasts for 2020.
Falling income
Representatives of H2 Gambling Capital say that a drop of more than 19% is expected this season. For the current year, gambling revenues will amount to only about 382 billion pounds, and the European gambling industry will lose about 21% of profits. The bookmaker segment is also a failure, since no major sporting events are held. Until the stationary Vulcan casinos start operating, such negative indicators will significantly affect the overall picture of the gaming business.
How to deal with the crisis?
One of Macau's largest gambling operators, Sands China, plans to open new facilities in the region, with an emphasis on serving VIP clients.
Experts predict that the reduction of quarantine restrictions will stimulate the activity of players who were unable to satisfy their thirst for excitement. Such a surge will not last long, since potential gamblers will also receive less income during the pandemic.
The activities of virtual casinos will help make up for losses in subsidiaries of bookmaker companies.
Changing player preferences due to COVID-19
The coronavirus pandemic has affected both on the gambling business itself and on the habits of gamblers. Some of the changes that have occurred in the world will shape lifestyles and change people's preferences for months or even years. For example, bookmakers are suffering huge losses due to the cancellation of competitions. Stationary Vulcan casinos also cannot accept visitors.
Return to tradition
Bookmaker structures are trying to refocus on traditional gambling. Internet Vulcan casino at casinoplay.com.ua have become more in demand due to the impossibility of betting on sports. Users began to become more actively interested in classic gambling: slot machines, online poker and other table or card games.
For example, gambling operator 888 Holdings (UK) shows a 38% growth in shares. The price jump occurred following the announcement of the closure of stationary gambling clubs.
Analysts claim that the surge in online gambling is not only due to the pandemic. Some operators have stepped up their marketing efforts, trying to carve out a larger niche in the market. Many companies offer attractive bonuses in an attempt to lure potential players.
Bookmaking and unorthodox betting
Although some players left bookmakers for Vulcan online casino services, some remained. They became interested in the non-trivial offers that are offered on bookmaker sites.
In the field of betting, eSports have become more actively promoted. It helps compensate for the cancellation of traditional sports competitions. Already in the first weeks of quarantine, many betting sites noted an increase in visitors’ interest in betting on eSports. These trends are being observed across jurisdictions.
Ukraine still no progress in solving problems with gambling.
For example, the Leyton Orient club (Great Britain) organized a tournament in which about 130 teams and hundreds of thousands of participants, including famous athletes, competed online on the Twitch platform.
Live format forever?
There is currently a rise in the popularity of betting on online racing due to the epidemic that is sweeping British sporthorses.
Analysts predict increased interest among players in live betting services. This allows gamblers to have a connection not only with the bookmaker, but also with other players. Such services offer users the socialization that is so necessary during the quarantine period.
There are some concerns that such a service will not be able to be fully implemented. Broadcasting live games online requires the work of staff at land-based Vulcan casinos. However, most of these halls are now closed for quarantine. One of the leading operators, Evolution Gaming, announced that, trying to stop the spread of coronavirus infection, they decided to temporarily stop working in stationary studios.
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