Convert Monster (CM) 2017 invites you to discuss web promotion trends
Now many people perceive the Internet as a global commercial platform for making money from original ideas. This is followed by the creation of a website, more... Work is underway to update it in order to solve the tasks set by the client. This could be a presentation of a company, products, services or extraordinary abilities of an individual. In order for everything to appear in a favorable light, the content and functionality of the resource must be adapted to marketing needs.
Market positioning is always based on human behavior. This means that there is no escaping the need to pay close attention to subjective factors. And they are freely interpreted by most specialists, so the desire to “synchronize watches” is quite natural. You also have to keep your finger on the pulse because the situation in profitable segments is changing rapidly. The open format of conferences is better suited than its analogues for professional discussions on thematic issues.
What can be learned from the CM-17
The organizers guarantee the participation of at least 11 masters of their craft and a full level of intelligence in 490 minutes. During this time, it is impossible to fall victim to fatigue or boredom. But it’s realistic to realize your own mistakes, outline a way out of the local marketing crisis, understand who to entrust website promotion to, here the preferred outcomes of joint actions play a major role. The indicative minimum plan usually includes:
– comprehensive analysis, formation of a semantic core optimized for the chosen strategy;
– support for resource availability for users regardless of the characteristics of the frequency of their requests (high, medium, low);
– bringing its content into compliance with the conditions for getting into the top list of search results;
– use of perpetual links.
This composition of the service package from well-known web developers and advertisers is called classic, as are the conditions for hourly wages of specialists involved in the process, who have a certificate that proves their level of skill. For all this to work, we need constantly updated cases with guaranteed, quantifiable productivity, which are difficult to generate without understanding some things. Need to know:
– what awaits contextual advertising;
– why it should rely on analytics of data on page visits;
– what contribution do promotional posts on social networks make to the growth of total efficiency;
– how information about people’s behavior in them is useful for advertising strategy.
It is easier to see the connection between these links in the overall promotion chain if several professionally established people discuss the state of affairs in web marketing, focusing the attention of listeners on different aspects of one side of the coin, which is why conferences are so in demand. They allow you to form something whole from N sources that is suitable for a specific commercial project.
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