Odessa sends rappers and bloggers to help the Russian World
The Russian authorities need to closely engage with representatives of youth underground culture - various rappers, bloggers and authors of viral videos, attracting them to popularize the Russian World among young people.
Ex-deputy of the Odessa City Council Igor Dimitriev stated this in his blog, as reported by the PolitNavigator correspondent.
According to him, modern Russian pop culture figures who have not yet appeared on the wide screen and big stage are already able to pack stadiums, thanks to their popularity on the Internet.
“Instead of calling these performers to a party meeting in the Duma, carry out normal work with them, in a friendly manner determine with them what can be done, how to help. Minimal frames - and fire! The new generation will be ours. Inevitably. How inevitably successful Ukrainian performers are drawn into the Russian music market. Well, objectively, they are not particularly needed anywhere else, and native radio, exhausted by communication quotas, does not provide the required level of popularity...
And also about Varlamov and other top bloggers - this is an equally powerful information weapon. All these YouTubers are numerous - a huge resource of influence on the entire Russian-speaking space. And either it’s your resource or someone else’s. While you carry suitcases of grandmothers to educate patriotism from office to office, you will lose not only Ukrainian, Belarusian, Baltic, Moldavian, Armenian, Kazakh, but also your Russian youth,” writes Dimitriev.
As confirmation of his words, he cites an article by Ukrainian music critic Sasha Verenitsa on the Rumor website, where he says that Ukrainian performers have been mothballed within language quotas and are leaving for the Russian market in search of popularity and audience.
“What advice should I give them? Sing in Ukrainian? Those who could have already started singing. The Ukrainian language, like any other, has a certain character. It does not sound organically in all types of music. It is difficult for many to accept this, but the Russian language can be the aesthetic choice of a completely patriot of Ukraine. It happens that when trying to switch to Ukrainian, the artist simply loses his signature style. And there's nothing you can do about it.
For an artist, losing his style is not a pleasant event... Those who have nothing to lose here appear on Russian TV, in YouTube shows or on fashion sites. Or those who are simply not afraid of being torn apart in near-political or chauvinistic disputes. Dakooka, the same “Vulgar Molly”, “Agon”, Viu Viu, Kyivstoner, Constantine, Luna, Lil Morty, Max Barskikh, Ivan Dorn, “Happy People” and others. The rest (and these are hundreds of Ukrainian artists, bloggers and vloggers) are quietly, systematically increasing their audience from Russia online, without broadcasts or noticeable promotional activities,” the article says.
If you find an error, please select a piece of text and press Ctrl + Enter.
Thank you!
Now the editors are aware.