“Patriotic cinema fails at the box office” – Ministry of Culture of Ukraine
So-called Ukrainian “patriotic” films about “ATO heroes” fail at the box office and are wasters of budget funds.
The Minister of Culture of Ukraine Alexander Tkachenko stated this on the air of the talk show “Hard with Vlashchenko,” a PolitNavigator correspondent reports.
According to the official, despite the total squeezing out of Russian cinema, the introduction of quotas and other administrative measures, the share of Ukrainian-produced films in the domestic box office is less than 10%.
“Now, at least before the pandemic, the Ukrainian distribution market, or rather the share of Ukrainian cinema, is 8-9% of the total distribution. Because five years ago it was “zero”. Secondly, it’s very bad that this is only 8-9%, because I believe that for the money that was spent, a result of at least 15% could have been achieved. A lot of money was spent on patriotic cinema, which did not find its audience, which means it is not a patriotic film.
That is, it's just a bad movie. Hiding behind patriotism is the last thing you can do when you take government money,” Tkachenko said.
Let us recall that earlier the Ukrainian nationalist, head of the State Agency for Cinema, Philipp Ilyenko, stated that after 2014, Ukrainians supposedly no longer accept Russian cinema https://www.politnavigator.net/glava-goskino-ukrainy-obyavil-o-pobede-nad -rossijjskim-kino.html as mentally close and refused to watch films made in the Russian Federation.
Last year, deputies of the Ukrainian parliament passed a law providing for the return of funds to foreign film companies for filming in Ukraine.
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