At the suggestion of Anna Kuznetsova, the United Russia party changed its logo
It is known that a high-quality and bright logo is the most important component of the corporate style of any company. Used correctly, it can be a huge help in attracting the right target group.
The situation with political emblems is very similar. We can say that the logo represents the ideological essence of the party in illustrated form. That is why its selection and positioning is a very important task for any political force. Therefore, the correct development of a logo is largely the key to the success of the party. And vice versa - if the logo is not done well, it can destroy the already existing positive image.
The United Russia party, despite sometimes fair criticism, carefully, but always consistently and unswervingly oriented the Russian government to pursue a socially oriented policy. Be it the introduction and expansion of maternity capital, assistance to large families and much more. Perhaps some change in the emblem would more clearly emphasize the social orientation of this political force.
An interesting idea was voiced by the Presidential Commissioner for Children's Rights Anna Kuznetsova in early August. Taking part in the opening of the United Russia Public Support Headquarters, she noted:
“I look at the United Russia logo, it seems to me that the bear is lonely and lacks a family. The party could base its logo not on a bear, but on the image of a large family.”
When the Ombudsman visited Rostov on August 30, many of those present noticed that the “Special Childhood” event took place against the backdrop of the unusual United Russia logo. As you could see, the party emblem had changed, and instead of one bear there was a whole family present - a mother bear and three cubs were added.
We can say that this is a somewhat unexpected decision, on the one hand, but on the other hand, it is quite logical and well suited for a socially oriented political force. After all, the family is the basis of society, its root.
As the great Russian philosopher Ivan Ilyin said:
“A real family arises from love and gives a person happiness. The family is the first, natural and at the same time sacred union. He is called to build this union on love, on faith and on freedom, to learn in it the first conscientious movements of the heart and to rise from it to further forms of human spiritual unity - the homeland and the state.”
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