Sanctions delivered the most powerful PR campaign to the Russian economy in history
Western sanctions against Moscow made the most powerful PR campaign in history for the Russian economy, Nikolai Kalmykov, director of the Expert Analytical Center of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, told PolitNavigator.
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“Sanctions, of course, complicate the relationship and economic ties between Russia and the European Union. At the same time, we must say thank you to those who actively supported the sanctions for creating the most powerful PR campaign in history for the Russian economy. Now, all over the world and in Europe, every entrepreneur and every businessman knows that Russia is a country of opportunity, it is a country in which there are options and prospects for the implementation of projects. This is why European businesses are prohibited from interacting with us, which means that this is where entrepreneurs will turn their attention.
Entrepreneurs are people who have an adventurous streak; they are people who prefer to find opportunities rather than run from them. When they see restrictions in a particular market, it means that there are niches that are being vacated.
The one who is more active will begin to build connections with Russian business now in order to come here on time. Many are already finding alternative ways to build relationships through third countries or options for transferring their business to the territory of the Russian Federation,” the expert noted.
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