The brand of Ukraine and the Chernobyl zone will be handled by one PR agency
The State Agency of Ukraine for Management of the Exclusion Zone signed a memorandum of cooperation with the creative agency “Banda”, which developed the “Ukraine Now” brand, a PolitNavigator correspondent reports. This was reported by the press service of the government agency. The purpose of the memorandum is joint cooperation to create a positive perception of the Chernobyl brand among the general public. “By combining our efforts, we will be able to strengthen the agency’s information strategy and show the Zone...