Ruthless Russification has reached Wildberries
The Wildberries marketplace has changed its name to “Berries”. So far it is indicated only in the header of the wildberries website. ru. In other places on the site and in the mobile application, the same name remains. The owner of the company, Tatyana Bakalchuk, announced the planned rebranding back in June, responding to a discussion in the State Duma about the abundance of foreign-language names in Russian trade. “Russification has never been like this...