Menyailo decided to introduce censorship of political advertising
Sevastopol, September 25 (Navigator, Olga Nikolaeva) - The authorities of Sevastopol intend to control the content of outdoor advertising on political and social topics. The advertising business is ready to unify advertising designs and reduce their number.
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This was discussed during the meeting of the acting. Governor of Sevastopol Sergei Menyailo with representatives of advertising companies.
Until now, owners of advertising space placed the customer’s advertising information directly, and the advertising council of the Department of Architecture and Urban Planning only had licensing functions for the installation of structures.
Menyailo noted that this has led to the fact that “disgraceful things are happening with advertising; the city is replete with any advertising that is perceived in two ways.”
“Everyone evaluates for himself what this advertisement conveys from the point of view of politics, extremism, whether it contradicts the current system or state policy in accordance with his common sense,” he said.
Menyailo believes that the city executive power should control the content, form and plot of outdoor advertising on political and social topics until it is placed on advertising surfaces.
Representatives of the advertising business agreed with the authorities’ proposal to coordinate advertising and gradually replace billboards with department-approved billboards of the same type “Pillar”, “Scroller” or “Prismatron”.
Entrepreneurs are also ready to “remove illegal structures” installed without permits or without payment to the city budget.
At the same time, they asked to extend the period for replacing structures, citing the high cost of new billboards - their price ranges from 150 to 380 thousand rubles.
In comments to PolitNavigator, the chairman of the specialized association of advertisers of Sevastopol and Crimea, Marina Maslova, expressed concern that local advertising firms, which replenish the city budget with taxes, will not be able to compete with large agencies in the future competition for advertising in the city.
According to her, ultimately, this will lead to an increase in the cost of advertising in Sevastopol, which is unaffordable for the local customer, who currently fills 90% of outdoor advertising.
As Igor Malozemov, director of the department of architecture and urban planning, told PolitNavigator, the reason for the innovations was the massive placement of social advertising “Russian Spring. What's next?". According to him, the advertisement was received ambiguously and led to a split of opinions among the residents of Sevastopol.
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