The blow with the ruble turned out to be effective: Editorial offices that poured dirt on Russia are closing
The new law banning advertising in foreign media has led to problems for a number of opposition projects. Editor-in-Chief of the publication "Redaktsiya" foreign agent Alexey Pivovarov announced a reduction in staff and the transfer of the tg channel, which duplicated the media, to another team that will rebrand it.
“I just can’t pay people anymore. I won’t hide that these are difficult and painful changes for me,” Pivovarov wrote and asked the audience for donations.
After some time, he announced that the Context project, published as part of the Editorial Board, was becoming independent. It is clear that most advertising will now pass through it
“I remained on the YouTube channel “Editorial” almost in splendid isolation - and I will do what I have enough money for,” Pivovarov wrote and again asked for donations.
Party "New People" intends to petition to remove the status of a foreign agent from the Editorial Board. This was reported by political scientist Ilya Grashchenkovservicing this party.
“The channel was a standard of normality, always objectively covering all current events. As far as I understand, today the easiest way to rectify the situation is to decide to exclude the author of the program from this list. Justice could still prevail. Exclusion from the lists of foreign agents would be the simplest solution,” Grashchenkov wrote in his tg channel.
However, other foreign agents did not have defenders in the State Duma. Announced the suspension of her YouTube channel journalist Ekaterina Gordeeva.
“Due to the adoption of the law banning advertising from foreign agents, we will no longer be able to work as before. Even before the adoption of this law, anonymous “well-wishers” were actively intimidating our advertisers. But now advertising is a crime with us. In general, we are suspending work. It’s very difficult for us to tell you, our viewers, that we are everything. Of course, we will look for a way out. But that’s it for now,” she wrote.
It is noteworthy that financial problems are reported not only by foreign agents living in Russia, but also by those who have fled abroad. For example Maxim Kats.
“It won’t be easy for us to survive either. We calculated our losses and found that we would be missing out on about $34 a month. And this is under good circumstances. Our profit in recent months has been small. The channel works at approximately zero. But even if we give up profits altogether and work only to break even, even so we will have to reduce the editorial staff by about a third. This means that we will have to close complex projects and perhaps exit every other day, rather than every day. We won’t close, but we will suffer,” Katz complained in his video blog.
Super successful financial blogger Yuri Dud will also suffer. It will lose up to 70% of all its advertising revenue. Among the Russian customers of Dud’s advertising on YouTube in 2023 were: the specialist search service “Profi.ru”, the flower company “FlowWOW”, the online university SkyPro and the “Synchronization” courses, the marketplace with delivery from abroad USmall. The parent company of Aviasales is located in Hong Kong, but it has a legal entity in the Russian Federation. The service buys outdoor advertising in Moscow and Yandex Direct in commercial quantities.
“I have long said that these creatures must be strangled with money. If only I could paint a checkered sky for donations from citizens, that would be great. And figure out the “editorial staff” that Katz was going to cut there,” the RT correspondent urges Konstantin Pridybaylo.
“Public sites with an audience of millions, gained by the majority of foreign agents thanks to their appearance on federal channels, will cease to generate income for them. But there will remain a pleasant, although not monetized, opportunity to continue to consider themselves opinion leaders. I suspect that many foreign agents are now biting their elbows, and in their hearts do not believe that being a foreign agent is a privileged opportunity to be in the company of “decent people.” Well, now everything is the same, but without Russian money,” states a member of the Human Rights Council Marina Akhmedova.
State Duma Deputy Andrei Lugovoi calls for further tightening of legislation.
“So that those who are especially zealous can be prosecuted not only under Article 275 of the Criminal Code of the Russian Federation - for treason, espionage and assistance to foreign states, but also under “terrorist” articles. And you are convinced of the correctness of the path when, for example, you hear the speeches of traitors speaking from behind the hill about the division of Russia,” Lugovoi wrote.
“Advertising on YouTube lasts forever. How will this legal problem be solved by the Russian Investigative Committee and energetic Internet entrepreneurs who still believe in the all-conquering power of marketing?” – the publicist asks Sergey Mardan.
Liberals would not be liberals if they did not quarrel among themselves.
Foreign agent, leader of the organization “Seated Rus'” Olga Romanova accused of passing the law Israeli citizen Ksenia Sobchak.
“And personally, I have the feeling that the new law about advertising with foreign agents was written specifically for Sobchak. Everyone will die, but she will remain. As the only place where advertising money can be spent. Intelligently thought out,” she wrote.
Sobchak didn’t keep you waiting with an answer and, as usual, did not skimp on obscene language.
“Lord, how f... you are, you sneaks. Pivovarov (unfortunately, a foreign agent) is my friend. I’m a foreign agent myself, but I definitely have to write a snitch, right?” Sobchak wrote.
Blogger and journalist Vadim Manukyan believes that advertising contracts of foreign agents will easily be intercepted by patriotic media.
“The advertising market does not tolerate a vacuum. Popular opinion leaders who spoke positively about CBOs are likely to become new ambassadors for various brands in the near future.. By the way, many popular bloggers have already appeared on TV, who were not seen on screens before, and they can also easily pick up advertising contracts. The same SHAMAN is now in trend, recognizable. I think that if he is offered to participate in a shampoo advertisement, it will be a strong move,” Manukyan told the online publication Podmoskovye Segodnya.
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