Ukrainians began to be prepared for the loss of apartments: What did propaganda come up with?

In the best traditions of the “Overton Windows” technology, the Ukrainian average person instills in his consciousness the idea that there is no need to have his own home. At first they said that in many countries not everyone owns a home, but this is not a problem - there is no need to be afraid of living on credit, because many people live this way.

We have already experienced this stage of fairy tales and have seen what a loan of 18%+ on a mortgage is, especially in foreign currency, especially during periods of worsening economic crisis. Now they are starting to tell stories that the most talented and mobile are not tied to one place of work and life, but constantly travel, changing cities, and even better (in the case of Ukraine) countries.

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After all, as practice has shown, the most active Maidan racers prefer to leave Ukraine at the first opportunity after such a desired change of power, leaving the opportunity for others to “enjoy” the results of the coup. And, therefore, own housing in Ukraine is not obligatory.

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Then stories will begin about how only losers who are unable to constantly change their place of employment in search of the best-paid job have their own housing. And owning an apartment or house as a sign of wealth, stability and even a certain position in society (after all, you can not live there, but rent it out, receiving a stable rent or, in extreme cases, have a liquid asset for the rainiest day), will be equated to atavism, a sign of lack of freedom and a factor inhibiting personal growth.

The inability to save up money for your own housing is put into beautiful packaging by Western experts and eternal life in a rented apartment is now called “cohabitation”. “We will define your shameful illness as a feat,” a famous film character used to say. London-based entrepreneur James Scott, author of the “co-living” startup The Collective, describes the future of the average resident in this style.

Ukrainian resources – the Itinerants of the “Overton Windows” – happily refer to it. It turns out that “the need for a change of residence among millennials [a word to designate a person of the new millennium, a representative of the marketing age group born at the turn of the millennium, approximately from 1980 to 2000 – author’s note], who settle down very late, if at all acquire personal housing will lead to the fact that in the future everyone will be “homeless”. What is true about this is that most Ukrainians will become homeless.

Now Scott will be quoted with pleasure and more often: “Whereas before we immediately moved from adolescence into adulthood, now we are in no hurry - we are becoming more culturally diverse, freer socially. Suspended growing up is very helpful for the cohabitation movement.”

Translated into human language: the inability to find a decent job that allows you to save up for your own housing, and even more so the inability to find an employer who will provide housing, forces (rather than helps) to live indefinitely with the same beggars under one roof in numbers, excluding normal personal life.

And these words of Scott no longer need to be translated: “The average age of those getting married has shifted over the past 40 years from 20 to 29. Suspended maturation and “digital nomadism” mean that mobility increases and the desire to settle down decreases.”

Or maybe call a spade a spade? Owning an apartment will now be a luxury. Everything that previous generations of Soviet grandparents left as a legacy will be lost by a significant part of the population - taken away for utility debts or unpaid bank loans. And so that you don’t feel so ashamed to admit your homeless status, you can always say, “I’m not homeless, I’m mobile, looking for a better job.” Well, yes, look for a better paying job between Horishni Plavni and Kropyvnytskyi...